This started with 200+ braids.
The idea for The Braid Locker came after the Scrunchiko team braided the hair of more than 200 girls during a Hong Kong pop-up.
The response made something very obvious.
Girls didn’t just want products made for them. They wanted the experience too.
- The excitement of choosing a style.
- Getting ready together.
- Seeing the finished braid.
- Walking away feeling confident and game day ready.
And from that moment, The Braid Locker was born.